about us

Sima Vasa

Founder and Chief Evangelist Officer

A seasoned entrepreneur and leading expert in mobile data collection and innovation, Paradigm Sample CEO Sima Vasa has deep and longstanding experience building and growing market-research businesses. In 2009 she co-founded Paradigm Sample. Prior to founding Paradigm Sample, Vasa was a Senior Partner at Momentum Market Intelligence, President of NPD Techworld at the NPD Group, and Vice President of the technology division at NPD. Before joining NPD, Vasa was the Program Manager of the IBM Market Intelligence Group who was responsible for all research related to PC servers. A former member of the Young Presidents’ Organization, Vasa holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University.

Sima Vasa