HIGHLIGHTS |
Paradigm Sample, a leading innovator in real-time market research, today
announced the results of a new mobile survey, which revealed that 71 percent of
convenience-store (c-store) shoppers would be willing to use mobile wallets to
pay for items using their mobile phones and tablets. |
MSA and Paradigm Sample™ launched Convenience Consumer Insights Panel (cciPanel),
the consumer research field's first mobile panel designed to capture sales information
from hard-to-reach younger shoppers within the convenience-store channel.
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| Paradigm Sample in the press |
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